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Computer Generated imagery
CGI (Computer Generated Imagery) offers many advantages over traditional photography.
Catalogue creation, website build, and publicity materials are all areas that can benefit from the unique features achievable with computer generated images, uses include…
The ‘artist’s impression’ where photo-realistic images allow the visualisation of proposed developments Visual aids that facilitate viewing of an object from any angle, even from within, and the viewer is able to rotate or zoom the image Animated images that might demonstrate specific features or simply draw the viewer’s attention to distinguishing characteristics Configurators that beautifully transform an image so that multiple options are depicted and from which the viewer might make a selection Entire room-sets for the display of (say) bathroom furniture; complete to the smallest detail such as a toothbrush or soap dish Visualisation of a future product that simply doesn’t yet exist…perhaps creating a preview of the product to assess market reaction Interactive visuals; fantastic for website platforms Low cost upgrades to existing CGI visuals: catalogues that are regularly reprinted can be economically reinvigorated by having one or more of the constituent elements substituted without deterioration of the original No need of room-sets, no product transportation, no storage, no joiners, fitters or tilers…and no photographer with all their associated paraphernalia
As many have already found, CGI is eminently cost-effective and offers more than just an alternative to commercial photography…it will provide superior promotional material to enable the best possible showcasing for your products.
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